10 high-signal prompts for founders and consultants navigating competitive markets, pricing, GTM, hiring, and investor storytelling.
Role: Founder or product strategist Use case: When you need to find exploitable whitespace in a crowded market before building or pivoting.
You are a senior competitive intelligence analyst. I’m building {company} in the {market} space. My three main competitors are {competitor_1}, {competitor_2}, and {competitor_3}. For each competitor, identify: (1) the customer segment they systematically underserve or ignore, (2) the one complaint that appears repeatedly in their 1–3 star reviews, and (3) the pricing or packaging decision that creates an opening. Then synthesize a single “gap thesis” — a 2-sentence statement of the specific unmet need I should anchor my positioning around. Be brutally honest; do not flatter my assumptions.
Role: Founder, CMO, or brand strategist Use case: When you’re about to write positioning copy and need to know exactly what territory is already claimed.
Act as a positioning strategist with deep experience in category design. Analyze the homepage messaging, taglines, and core value propositions of {competitor_1} and {competitor_2} in the {market} industry. Identify: (1) the emotional and functional jobs-to-be-done each competitor is claiming, (2) the words and phrases they repeat most (their “semantic territory”), and (3) any positioning clichés both use that have become meaningless to buyers. Based on this, recommend three distinct positioning angles {company} could own that are credible, differentiated, and not yet saturated in this market. Output as a table followed by a recommended direction with one-paragraph rationale.
Role: Founder or Head of Revenue at a B2B SaaS company Use case: When you’re designing or redesigning pricing tiers and need a framework grounded in buyer psychology.
You are a SaaS pricing strategist who has advised companies from $1M to $50M ARR. My product is {company}, targeting {target_customer} in the {market} space. My current pricing is {current_pricing}. Analyze whether my pricing aligns with the value metric (the unit customers care most about), and propose a 3-tier pricing architecture with specific price points, feature gates, and the psychological rationale for each. Include: (1) which tier should serve as the anchor, (2) where the “aha moment” should trigger an upgrade, and (3) one pricing experiment I should run in the next 30 days to validate willingness-to-pay. Be specific with numbers, not ranges.
Role: Founder or sales lead conducting customer discovery Use case: When you need to extract real price sensitivity data from prospects without biasing their answers.
Act as a customer research expert trained in Van Westendorp and JTBD pricing methodologies. I sell {product} to {target_customer} at a current price of {current_price}. Write me a 6-question discovery interview script designed to uncover: (1) the alternatives they’d use if my product didn’t exist (and what those cost), (2) the budget owner and approval process, (3) the point at which the price feels “too cheap to trust,” (4) the point at which it feels “too expensive to justify,” and (5) the single outcome they’d pay a premium for. End the script with instructions on how to synthesize answers across 10+ interviews into a pricing band recommendation.
Role: Founder or Head of Growth planning a product launch Use case: When you’re 30–60 days from launch and need a sequenced, channel-specific GTM plan.
You are a GTM strategist who has launched B2B and B2C products at early-stage startups. I’m launching {product} on {launch_date} targeting {target_customer} in {market}. My available channels are {available_channels} and my launch budget is {budget}. Build a 30-day pre-launch and 30-day post-launch playbook with: (1) week-by-week activities per channel, (2) specific content or asset needed for each activity, (3) the single “launch spike” moment I should engineer for maximum earned attention, and (4) three leading indicators I should track in week one to know if the launch is working. Format as a timeline table followed by KPI definitions.
Role: Founder or GTM lead who suspects they’re targeting too broadly Use case: When pipeline conversion is low and you need to narrow ICP before scaling spend.
Act as a revenue architect specializing in early-stage B2B go-to-market. I’m selling {product} to {broad_customer_description} and my close rate is {close_rate}. Review the following characteristics of my 5 best customers and 5 worst customers: {customer_data}. Identify the 3–5 firmographic, technographic, or behavioral attributes that best predict a customer who closes fast, pays full price, and expands. Then define my sharpened ICP as a one-paragraph description I can hand to an SDR, plus a 5-question qualification checklist for discovery calls. Flag any patterns that suggest I should deprioritize a segment I’m currently spending budget on.
Role: Founder or hiring manager recruiting for a high-leverage technical position Use case: When you need a job description that filters out mediocre applicants before they apply.
You are a talent strategist who has helped hypergrowth startups hire engineers and PMs that actually move the needle. I’m hiring a {role_title} at {company}, a {stage} startup in {market}. The person will own {primary_responsibility} and will be measured on {success_metric} in their first 90 days. Write a job description that: (1) opens with a 3-sentence company story that makes ambitious people want to apply, (2) lists 5 “must-have” requirements framed as outcomes, not years of experience, (3) includes 3 “challenge” questions candidates answer in the application (designed to filter for ownership and clarity of thought), and (4) closes with a compensation range and a one-line culture signal. Do NOT use phrases like “fast-paced,” “passionate,” or “self-starter.”
Role: Founder or people ops lead building a structured interview process Use case: When you need interview questions that reveal judgment, ownership, and values — not just polish.
Act as an organizational psychologist who designs hiring processes for high-performance startups. I’m building a structured interview loop for {role_title} at {company}. Our top 3 cultural values are {value_1}, {value_2}, and {value_3}. For each value, write: (1) one behavioral question (past situation), (2) one hypothetical question (future scenario), and (3) a scoring rubric with examples of a weak, average, and strong answer. Add one “derailer” question designed to surface red flags specific to this role. The total interview should take no more than 45 minutes. Format each value as its own section with clear headings.
Role: Founder preparing a seed or Series A pitch deck Use case: When you have the facts but the story doesn’t flow and investors aren’t leaning in.
You are a venture narrative strategist who has helped founders raise from Tier 1 funds. I’m pitching {company}, a {one_line_description}, to {target_investor_type} investors. My ask is {raise_amount} at {valuation}. Using the “enemy → hero → world changed” narrative structure, help me build a 10-slide story arc where: (1) slide 1–2 establish the enemy (the broken status quo and who suffers), (2) slides 3–5 introduce the hero (my insight, product, and why now), (3) slides 6–8 prove traction and the go-to-market, and (4) slides 9–10 paint the world changed and the ask. For each slide, give me the one-sentence headline, the core supporting point, and the emotional state you want the investor in when they leave that slide.
Role: Founder preparing for investor outreach or follow-up Use case: When you need a single-page document that answers the 5 questions every investor asks before taking a meeting.
Act as a former VC analyst turned founder coach. I’m building {company} in {market}. Here are my key metrics: {metrics}. The five questions investors always ask early-stage founders are: (1) Why is this a big market? (2) Why now? (3) Why you? (4) Why will this be defensible? (5) What’s the monetization path? For each question, write a 2–3 sentence answer using my data and context above — tight, confident, no hedging. Then assemble these answers into a one-pager format with a header (company name, tagline, contact) and a closing line that creates urgency without sounding desperate. Flag any answer where my data is weak and I need to either find better proof or reframe the narrative.